Design Director & Brand Strategist
I bring over a decade of experience in art direction and creative operations for high-volume consumer goods.
Spanning from leading an NYC in-house design team to building a 6-figure DTC brand from scratch, I combine creative vision with proven business strategy.
I see products through every stage of development, transforming concepts into scalable, revenue-driving collections.
Based in Miami, FL.
Nudestix
Michaels
JOANN
Papyrus
Five Below
Kohl's
Tommy Bahama
Lenox
Life is Good
Hobby Lobby
Nudestix Michaels JOANN Papyrus Five Below Kohl's Tommy Bahama Lenox Life is Good Hobby Lobby
Mass Market Surface Design
In-House NYC Creative Direction: Led end-to-end surface design and art direction for high-volume consumer product categories.
Mass Retail Execution: Designed multi-category collections including stationery, gift packaging, and home decor for large-scale manufacturing.
Nationwide Distribution: Scaled product lines across major national retailers, balancing trend forecasting with commercial viability.
Proprietary DTC Goods
Founder Experience & Brand Strategy: End-to-end DTC brand ownership.
Performance & Growth Marketing: Scaled past $135k+ via influencer partnerships, organic social media marketing, paid social, and lifecycle email campaigns.
Global Footprint: Stocked for 5+ years by boutique retailers across Brooklyn, Europe, and Asia.