house tiger
logo design
illustration
Visual Identity & Brand Design
Developed a high-energy visual identity for my client House Tiger, an independent jewelry brand.
By pairing custom, expressive typography and illustrations with a vibrant, high-contrast palette, I created a brand system that communicates playfulness and power.
This ensures immediate brand recognition across digital and physical touch-points.
Creative Direction & Execution
Visual Identity System:
Engineered a high-energy brand language featuring custom lettering and a "lightning-bolt" motif to reflect the brand's fast-paced, disruptive personality.
Bespoke Typography:
Developed a custom-weighted wordmark that balances aggressive sharp angles with rounded, approachable curves.
Vibrant Color Strategy:
Curated a high-contrast palette designed specifically for "thumb-stop" engagement on mobile social feeds.
Asset Toolkit:
Produced a comprehensive suite of brand assets, including iconography, digital templates, and packaging.
Strategic Leadership & Impact
Market Disruption:
Identified a "category sea of sameness" and developed a visual strategy to move away from safe, neutral aesthetics in favor of high-impact bold design.
Brand Positioning:
Directed the brand's "Friendly but Fierce" persona, ensuring every visual touchpoint aligned with a consistent, punchy tone of voice.
Omnichannel Consistency:
Designed the system for maximum flexibility, ensuring the identity scales perfectly from a 1:1 social avatar to large-scale environmental graphics.
Future-Proofing:
Built a modular design system that allows the brand to expand its product line without losing core visual recognition.